CGC at the Ministry of Media launches 'Hajj and Umrah MEDIATHON' to foster innovative ideas, projects, solutions related to Hajj and Umrah coverage

The 'Hajj and Umrah MEDIATHON' has been established by the Ministry of Media's Centre for Government Communication (CGC) in association with the Pilgrim Experience Programme (PEP). This programme seeks to support creative projects, ideas, and responses to problems facing the media industry concerning coverage of the Hajj and Umrah. 

Through the website Mediathon.media.gov.sa, participants are invited to take part in the MEDIATHON, which has stages ranging from launch to selection, marathon days, qualifying, and bridging.

By working with different institutional communication stakeholders, it seeks to improve the quality of media coverage for the Hajj and Umrah. It also encourages the submission of creative media ideas and initiatives to promote the media portrayal of these significant religious festivals.