Fad International Company

Fad International Company was established in 1999, with the launch of its first fashion retail brand, femi9. Since its launch, femi9 has successfully expanded throughout the Middle East, with over 60 stores currently operating across the region. The brand vision is to offer sophisticated seasonal collections of the latest trendsetting styles at affordable prices. The brand offering consists of casual, occasional wear, formal and semi-formal wear especially designed to fit the lifestyle of young dynamic women.