Organisers unveils a captivating promotional video showcasing the diverse venues and events set to unfold for the opening ceremony of Riyadh season

With excitement mounting for the fourth edition of Riyadh Season, the organisers have unveiled an engrossing promotional film that highlights the array of locations and activities that will take place, culminating in the much-anticipated worldwide battle that is planned to take place during the opening ceremony on October 28. The video, which garnered recognition for its worldwide production, was painstakingly created in Los Angeles over a period of 2.5 months. It gives a simulated peek at the season's still-under-construction sections, giving viewers a taste of the grandeur that lies ahead, using cutting-edge Computer-Generated Imagery (CGI) aesthetic features.

Mike Tyson, the famed global boxing figure, is present in the commercial campaign, lending it star power. Tyson is a partner in Boulevard City's first boxing club, and he makes a big appearance in the film, which heightens the anticipation for the upcoming celebrations. The movie stresses the worldwide significance of Riyadh Season while also showcasing the Kingdom's entertainment industry's significant developments. It provides a taste of the entertainment options open to guests from both inside and beyond the Kingdom, showcasing the extraordinary array of activities and events that the season presents.

With the slogan "Big Time," Riyadh Season, which begins its fourth edition at the end of October, is set to attract tourists from all over the world to the Saudi capital. Celebrated yearly throughout the winter, the season offers a plethora of activities, such as music performances, art exhibits, and exclusive entertainment events with an all-star cast of well-known businesses and celebrities.

The 2018 season seeks to improve Riyadh's standing as a must-visit destination for global travellers seeking unique cultural and entertainment experiences, as the city continues to grow into an international powerhouse of entertainment.