Second Athar Saudi Festival of Creativity will take place in Riyadh from November 5 to 6

Riyadh will host the second Athar Saudi Festival of Creativity on November 5 to 6. With 100 regional and international speakers, the festival, which is being hosted by Motivate Media Group, a communications consultant located in the United Arab Emirates, will bring together more than 1,500 leaders and experts from the creative marketing sector.

The Young Talent Academies, which included the Student Creative Academy (in collaboration with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy, kicked up pre-festival activities on November 3.

These academies are open to full-time university students between the ages of 18 and 25 as well as professionals under 30 working in advertising, marketing, or creative communications. They include seminars, a 24-hour hackathon, and keynote addresses by industry luminaries.

With panel discussions, presentations, and fireside chats centered on reimagining and expanding the creative landscape in Saudi Arabia, the Middle East, and beyond—covering a variety of industries like sports, entertainment, and tourism—the festival will continue on Tuesday and Wednesday.

On the evening of November 6, the Athar Awards ceremony will mark the event's conclusion.

Themes include technology, cross-sector innovation, artificial intelligence, brand growth strategies, purpose-driven marketing, and unleashing creative potential will all be covered in the sessions and keynotes.

Event Details:

Date: November 5, 6

Location: Crowne Plaza, RDC, Riyadh

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