XP Music Futures will return to Riyadhs JAX District with a packed schedule from December 7 to 9

XP Music Futures will hold its third conference from December 7–9, in Riyadh's JAX District, offering an action-packed itinerary.  The conference, which is being organised by the Saudi entertainment business MDLBEAST, will feature a showcase of local talent at night and discussions about everything from production facilities to venues in the daytime.  Over 280 professionals, musicians, and industry executives from across the world will discuss innovation and talent development.

The MTV Europe Music Award-winning musician Mohamed Hamaki will speak with Sony Music MENA's Managing Director Rami Mohsen at the highlight session, "Hamaki Unveiled: The Crew Behind the Icon." 

According to Mohsen, Hamaki is a "beacon of innovation" in Arabic music. He said, "Sony Music Middle East takes pride in supporting artists who push boundaries and redefine their art, like Hamaki."

The discussion will focus on the collaborations, inspirations, and artistic abilities that have aided Hamaki's career. 138 women will participate in 135 immersive sessions across many forms, accounting for over half of the 286 speakers who will take the stage. 

On the first day, DJ Cosmicat's "Ask Me Anything" session will get things started on the dance floor.

Under the panel discussion "Turning Up for A Sustainable Future: Music For Climate Action," which Halim Ardie will host, Princess Mashael Al-Shalan will address the role that music may play in combating climate change.

The three-day event will also cover topics like "TikTok: Revolutionising Music Discovery & Promotion," moderated by Moe Hamzah with speakers Sasha El-Jrdi and Llunr, and "YouTube Channel Best Practises," moderated by Liliana Abudalo with speakers Craig Sanders, Julie Chavassieux, and Omar Kabbara. Additionally, mostafa Shira and Rachel Lyske will discuss "Powering The Creative Economy with AI" and Erin McSherry will discuss "Fostering The Evolution Of Brand Partnerships In Our Industry."

In addition to the contributions from the Music Commission, XP Day will feature a variety of seminars, including a special session honouring "The Year of Arabic Poetry."

Immerse yourself in the sounds of 157 musicians from the MENA area and beyond during XP Nite. Three distinct evenings of dancing and connecting will be provided by 27 brands through multi-genre performances. 

Charls Ava, Min8, DJ Bonita, ŐOun Jweinat, Danah, Machine Eat Man, Night Shift, Kurls, 3inshams, Nacelle, and more artists are performing.

Every year, MDLBEAST organises XP Music Futures, which serves as a prelude to Soundstorm, the biggest music event in the area.

There are three different ways to purchase tickets for the XP experience: XP Day, XP Nite, and XP Full Experience.

Children under 12 enter free of charge, while students receive special discounts. By visiting the XP website, visitors may purchase tickets and view the entire schedule.