A new digital platform has been launched in the Kingdom which intends to bring Saudi communities together through hobby clubs.The Hawi initiative, part of the Saudi Quality of Life program, was unveiled on Wednesday during a ceremony in Riyadh’s King Abdullah Financial District.
A national marketing campaign will be conducted on Oct. 21, via the platform, promoting the Hawi community under an Arabic hashtag, meaning Find Your People.
From pottery making, fashion, and collecting valuable items, to artisanry, public speaking and reading, the platform will offer hobby clubs that any age group or gender can join or establish to develop their passions and connect with like-minded individuals.
Twelve sectors have contributed to establishing the leisure platform, including the ministries of education, environment, water, and agriculture, media, sport, municipal rural affairs and housing, as well as the General Authority of Civil Aviation, the General Commission for Audiovisual Media, the General Entertainment Authority, and the Presidency of State Security.
The program aims to encourage community members to pursue their passions, develop cultural richness and appreciation, and create greater avenues for members of the public to engage and connect under the values of respect, curiosity, liveliness, humility, interest, and innovation.
The program launched a pilot version of Hawi last year.
