Saudi Media Forum is set to take center stage in the global sports journalism arena, spotlighting the Kingdom's dynamic sports scene

The Saudi Media Forum is slated to take the lead in the world sports journalism arena, showcasing the dynamic sports scene of the Kingdom, including its accomplished international athletes as well as its colourful stadiums and fervent spectators. Gianni Merlo, the president of the International Sports Press Association, and José Félix Díaz, the chief editor of the daily Marca, will speak at the event about the notable changes in sports journalism throughout the world.

The sessions led by Merlo and Díaz, with the theme "Saudi Sports: Grand Transformations from Local to Global," will focus on how Saudi Arabia uses sports events strategically to create a special relationship between media and sports, highlighting the role of sports as a form of soft power and their influence on perceptions both domestically and internationally.

In addition to sports, the discussion will look at how media intersects with the economy, entertainment, travel, and technology. It attempts to give experts in the industry a thorough understanding of modern media techniques and tactics, emphasising the media's dynamic environment and its influence on societal and cultural narratives.