Athar Saudi Festival of Creativity in Riyadh brought together leading experts, creators, marketers, influencers, musicians, and students

Saudi Arabia has established itself as the newest creative superpower in the globe in recent years. It has drawn attention from across the world with gigaprojects like The Line and NEOM, won prizes for art festivals like Noor Riyadh, and created a devoted following for its yearly Soundstorm music festival.

With innovation at the core of several businesses, Saudi ingenuity has established a distinct identity.

Now, from November 13–16 in Riyadh, the Athar Saudi Festival of Creativity—the biggest assembly of the Kingdom's creative marketing industries—brings together top specialists, producers, marketers, influencers, musicians, and students.

The purpose of the festival is to advance the conversation between regional artists and global authorities. All facets of the business are covered by the varied panels, which cover topics including influencer marketing, using the Saudi music industry, navigating the metaverse, releasing creative thinking, and generating creative impacts.

The festival is creating an area where students and younger generations may learn about the opportunities in the creative sectors, in keeping with the national vision. Six schools are furthering their push towards the nation's future-forward economy by participating in a 24-hour hack competition and three days of immersive learning through the Young Talent Academies programme.

A variety of sectors, including public relations, copywriting, innovation, branding and design, social media, and planning, are the emphasis of the training program's expertise and creative bridges.