The fourth Saudi Event Show commenced at the Riyadh International Convention and Exhibition Center on September 18

The Riyadh International Convention and Exhibition Centre hosted the fourth Saudi Event Show beginning on September 18. The event offers a beneficial opportunity to network with more than 2,500 event professionals and more than 100 exhibitors in the industry. It covers sectors such as event organisers, entertainment professionals, experts in marketing, PR, and creative fields, operations specialists, and providers of event technology and solution.

In one panel discussion titled "How the Events Industry Has Fared So Far," participants discussed the development and effects of Saudi Vision 2030 on the Kingdom's events business.

At the MBC Group, Khalid Al-Muawad serves as CEO of Story. He co-founded the country's first business that specialises in creating interactive digital experiences with cutting-edge tools like augmented reality and virtual reality. 

In recent years, Saudi Arabia has seen significant developments in the events sector.

The Middle East and Africa exhibition industry is represented by UFI, a global organisation. These programmes are currently offered in collaboration with the Saudi Conventions and Exhibitions General Authority. 

The event consists of around 25 interesting lectures that are available without charge and cover a wide variety of subjects related to the nation's event sector.